Geneva Tourism Brunch 2025: Virtual Hall® opens up new perspectives

Publié le 15 October 2026 • Mis à jour le 22 October 2026

At the Geneva Tourism Brunch 2025, tourism professionals discovered Virtual Hall® using several VR headsets: another way to get to know the OSR and bring culture to life for visitors.

Culture: an experience to share

In 2025, Virtual Hall® met Geneva tourism professionals at the fourth edition of the Geneva Tourism Brunch, organised by the Fondation Genève Tourisme & Congrès at the Halles de l’Île. The exchanges offered a concrete idea: discover the orchestra in a different way, through an immersive experience accessible with a virtual reality headset.

Another way into the orchestra

At the Orchestre de la Suisse Romande stand, several headsets gave participants the chance to experience Virtual Hall®. Developed by Cybel’Art on the initiative of the OSR, the experience lets visitors discover real musicians from inside the orchestra: their gestures, their glances and the musical dialogue as they play together.

This encounter introduced tourism professionals to a new way of sharing musical heritage and extending visitors’ discovery of a destination through culture. Here, technology serves a clear purpose: not to replace the concert, but to open up another path to it.

Find out more

Read the OSR’s report · Discover Genève Tourisme

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